RESEARCH · POSITIONING · CREATION

Your work deserves
to be understood.

We help ambitious people and businesses turn what they know into a presence others can recognise, trust and act on.

Explore our services See selected work
THE WEILOO APPROACH / 01—03
01Find the signal.

Understand the market and what the right audience needs.

02Shape the story.

Make your value clear in words, visuals and experience.

03Put it to work.

Give that story a place to live and room to grow.

A CLEARER POINT OF VIEW CHANGES EVERYTHING
STRATEGY MADE VISIBLE.SCROLL TO EXPLORE ↓

THE SERVICES / 01—05

Make the right things
impossible to miss.

From what people find first to what makes them stay: research, creative work and digital experiences made to support the same clear story.

01 / LINKEDIN OPTIMISATION

Be seen.
Be understood.

Most profiles start with what their owner wants to say. Ours start with what the right audience is searching for, what the strongest competitors do well and where your expertise can stand apart.

We turn that research into a complete personal profile or company page: positioning, keyword hierarchy, copy and a distinctive visual system.

Start with a free profile audit RESEARCH → POSITIONING → PAGE DESIGN → REVIEW

OPEN A STAGE TO SEE THE WORK

01Competitor & audience research

We study high-performing profiles and company pages in your market, looking at positioning, search language, audience signals and the gaps they leave open.

OUTPUT / A CLEAR COMPETITIVE OPENING
02Priority keyword hierarchy

We group relevant search terms by intent and importance. Core terms lead the headline and introduction; supporting terms appear naturally where they add context.

CORE POSITIONINGSERVICE & AUDIENCESUPPORTING EXPERTISE
03Positioning & profile copy

We translate the research into a headline, About section, experience and company-page narrative that answer who you help, how and why someone should trust you.

OUTPUT / ONE COHERENT STORY ACROSS THE PAGE
04Visual identity & implementation

We design the banner and supporting assets, bring the copy and visuals together, then review the finished draft with you before it goes live.

OUTPUT / A RECOGNISABLE FINISHED PRESENCE
See this process in the Isaac & Highview project

02 / LINKEDIN CONTENT CREATION

Not just more posts.
A voice worth following.

Research-led ideas, copy and design for your personal feed or company page. We build themes your audience cares about, then turn them into posts, branded visuals and longer-form newsletters.

EDITORIAL DIRECTIONPOST COPY + GRAPHICSNEWSLETTERS
Explore the full content case study
THREE REAL EXAMPLES / ISAAC & HIGHVIEWSWIPE TO EXPLORE · TAP TO ENLARGE
BEYOND THE FEED / LONG-FORM CONTENT

We also set up, branded and write Talks with Isaac, a LinkedIn newsletter that gives the same point of view room to develop.

Read a published issue
03 / AI AVATARS

Your expertise.
On camera,
at scale.

We develop the script, voice and visual direction around the person and the message. The result is a realistic digital presenter you can use to explain, educate and keep showing up.

01Educational videos

Make a complex idea easier to understand. We turn your expertise into concise scripts and a consistent presenter, so each video teaches one useful point.

FOR EXPLAINERS, HOW-TO CONTENT & INDUSTRY INSIGHTS
02Article announcements

Introduce a new article or newsletter issue on camera: the key question, why it matters and where to read the full story.

FOR ARTICLES, NEWSLETTERS & NEW IDEAS
03Website explainers

Put a clear explanation beside the decision. An on-page presenter can introduce the service, answer common questions or show visitors what happens next.

FOR HOMEPAGES, SERVICES & FREQUENT QUESTIONS
Explore the AI avatar service
REAL PROJECT EXAMPLEPLAY THE 28-SECOND VIDEO

04 / WEBSITE CREATION

A digital experience
built around the decision.

We shape the journey before we design the page: what a visitor needs to understand, which questions hold them back and what should happen next. Then we bring structure, copy, design and build together.

DISCOVERY & UXCOPY & DESIGNRESPONSIVE BUILD
One real site. Every screen.ENERGY LITERACY / A CLIENT WEBSITE BY WEILOO
ENERGY LITERACYLIVE SITE
SCROLL INSIDE THE DEVICE TO EXPLORE THE WEBSITEOpen the full website

05 / MARKET RESEARCH & MARKETING STRATEGY

Better questions.
Sharper decisions.

We look at who you need to reach, the competitors they already know and the messages the market responds to. We turn those findings into positioning, channel priorities and a plan you can test and improve.

01Competitor landscape and category signals

We map the competitors your audience already sees, compare their offers, messaging and most visible content, and identify gaps your brand can credibly own.

02Audience segments, needs and search language

We identify who influences the decision, what each group wants to solve and the terms they use when looking for answers. That language shapes the copy and content plan.

03Positioning, messaging and channel priorities

We turn research into a clear proposition, a hierarchy of messages and a practical choice of channels, with a purpose for each touchpoint.

04Practical recommendations and measurement

We set out what to test first, what to publish or build, and which signs of progress matter. Results then inform the next iteration through the PDSA cycle.

ONE WAY TO KEEP LEARNINGTHE PDSA CYCLE
Start with a testable direction.

Choose the audience, message, channel and success measure before the work begins. Competitor and audience research inform the hypothesis.

ILLUSTRATIVE EXAMPLE / MESSAGE TEST

Hypothesis: a specific broker-first promise will prompt more relevant conversations than a broad claim about service.

RESEARCH MAKES THE FIRST PLAN SMARTER. EVIDENCE MAKES THE NEXT ONE BETTER.

SELECTED WORK

The thinking.
The making. The evidence.

Explore individual projects to see how a clear direction becomes a finished presence. Select a client to explore the brief, the work we made and the source evidence behind the numbers.

CASE STUDY 01 / ISAAC MULLER & HIGHVIEW

One unmistakable
broker-first story.

We worked across Isaac's personal profile, Highview's company page and their ongoing content. Explore each part of the project below.

THE BRIEF

Make a complex offer
immediately clear.

Isaac Muller and Highview National Insurance Company help insurance brokers win and retain workers' compensation accounts. We brought that proposition into focus across their LinkedIn presence, then gave it a consistent voice in the feed.

PERSONAL + COMPANYConnected LinkedIn presence
FROM FEBRUARY 2026Optimisation and creative work
ONE SHARED DIRECTIONResponsive underwriting, clear communication, real partnership
ACTUAL FINISHED PAGES · CLICK TO ENLARGE
EXPLORE WHAT WENT INTO THE WORK

HOW WE WORK

Clarity is
a process.

We stay close to the business and the people it needs to reach. Then we make thoughtful work that holds together everywhere it appears.

01 / DISCOVER

Understand the market.

People, competitors, language and the opportunity between them.

02 / DEFINE

Choose the direction.

A focused message and a clear role for every touchpoint.

03 / CREATE

Make it tangible.

Profiles, content, videos and websites that work as one story.

START A CONVERSATION

Let's make your
next move clear.

Wondering what your LinkedIn profile is saying to the right people? Book a free audit and add your profile link in the booking notes. For another project, choose a time to talk through what you're building.

Request a free profile audit Discuss another project

Original project image or analytics screenshot